Anadolu Hayat Emeklilik has shared its financial results for the year 2024. With a total fund size exceeding 215.7 billion TL in the Individual Pension System, Anadolu Hayat Emeklilik managed to increase its active size by approximately 60% compared to the same period last year. According to the financial results at the end of 2024, Anadolu Hayat Emeklilik raised its active size to 260 billion TL, with equity recorded at 9.7 billion TL.
Anadolu Hayat Emeklilik General Manager Serkan Uğraş Kaygalak, in his evaluation of the financial results for the fourth quarter of 2024, stated: “As Anadolu Hayat Emeklilik, we maintained our stable growth in the areas of individual pension and life insurance in 2024. According to the data from the Pension Monitoring Center dated December 31, 2024, our total fund size in the Individual Pension System (BES) increased by 60.9% compared to the beginning of the year, reaching 215.7 billion TL. Our number of participants grew by 7.9%, surpassing 3 million. In addition, we continued to lead among private equity companies in both categories, with more than 1.5 million voluntary BES participants and an automatic enrollment fund size reaching 12.1 billion TL in the fourth quarter of the year. Our life insurance premium production increased by 76% compared to the previous year, exceeding 12.4 billion TL. Our active size stands at 260 billion TL, and our equity is at 9.7 billion TL.”
Achievements Crowned with Awards
“Our awards crown our successes.” Highlighting the prestigious awards obtained by Anadolu Hayat Emeklilik in 2024, Kaygalak said, “In addition to our financial achievements, the projects we have carried out and the work we have implemented have been awarded with numerous prestigious awards. With our Premium Refund Life Insurance advertising campaign, we received the Crystal Apple award in the ‘Craft-Production/Management Best Cast’ category and the ‘Online Film-Bank, Insurance and Financial Services’ category at the 36th Crystal Apple organized by the Advertisers Association this year, and we were deemed worthy of a Silver Award in the ‘Integrated Campaigns-Bank, Insurance and Financial Services’ category. Additionally, in the ‘Most Admired Companies of the Business World’ research conducted by Capital Magazine, we received the title of ‘Most Admired Company’ in the individual pension category again in 2024, following 2023. We are proud to have been chosen as the ‘Consumer Brand of the Year’ in the ‘Individual Pension’ category at the A.L.F.A Awards 2024, organized in collaboration with Marketing Turkey and Akademetre.”
Digitalization and Sustainability Efforts
“We continue our efforts without slowing down to be ready for the future today.” Speaking about the projects they carried out in the fields of digitalization and sustainability in 2024, Kaygalak noted, “By advancing our work in these areas, we have maintained our leadership in the sector. While securing our customers’ financial futures, we progressed with our understanding of responsible business practices. We aimed to offer users more options and a seamless experience by expanding the range of products and services we provide through our digital platforms. We continued to grow our ecosystem with partnerships in various sectors and accelerated our journey in digital transformation. In 2025, we will continue to develop our business processes in line with changing customer needs, industry dynamics, and regulatory developments. In this context, efforts will continue to improve customer experience and customer notification and contact points by increasing self-service functions. With the strength we derive from our 35-year-long heritage, we aim to elevate our digitalization efforts to offer innovative experiences to our customers. At the same time, we will reinforce our commitment in the field of sustainability, continuing to strengthen our pioneering position in the sector with our initiatives that add value to the environment and society.”
