Generali Sigorta, one of Turkey’s most well-established insurance companies, will join Kiler Holding and continue its journey under the name Referans Sigorta. The new vision and targets of the company were announced at the press conference.
Referans Sigorta The New Name of Trust
Ümit Kiler, Chairman of the Board of Directors of Referans Insurance, stated that they created a strong brand by taking over the 162-year legacy of Generali Insurance and said, “We have succeeded in being a pioneer in every sector in which we operate. Now we will be the new address of trust in insurance. Referans Sigorta will make a difference in the sector.”
Target: To Become the Reference Point of the Sector
Oğuz Karahançer, General Manager of Referans Sigorta, expressed the company’s vision in the following words: “Insurance is not only about offering policies, but also about giving confidence and providing protection against uncertainties. As Referans Insurance, we aim to be the trust and solution center of the sector.”
Karahançer stated that they aim to be among the top 10 largest insurance companies in Turkey within three years and emphasized that they will establish a more customer-friendly structure with their agency-oriented business model and digitalization investments. “Our agents are part of our family. We will be an assertive player in the sector by establishing a strong bond with them.”
Future Strategy: Increasing the Number of Agents and Offering Personalized Solutions
Referans Insurance’s primary goals include increasing the number of agencies, taking an active role in all distribution channels and offering personalized solutions to customers. Karahançer said, “We invite all our business partners to join this success story. Referans Sigorta will be a brand that sets the new standards of the sector.”
