Operating as a wholly-owned subsidiary of QNB Finansbank, one of Turkey’s leading private banks, QNB Sigorta shared its 2024 performance results and evaluations on the sector. General Manager Pınar Kuriş stated that they completed 2024 with significant innovations and strong financial results and announced that they achieved 89% growth in Health, Life and Personal Accident insurance branches.
A Strong Rise in the Sector
In 2024, QNB Insurance realized a total premium production of TL 8.8 billion in Health, Life and Personal Accident insurance and achieved a significant position in the sector. In bancassurance insurance, QNB Sigorta ranked as the 5th private insurance company with a 10.89% market share in Life and Personal Accident insurance and 3rd in Complementary Health Insurance with a 14.03% market share.
QNB Insurance achieved 129% growth especially in Complementary Health Insurance, serving a total of 5 million policyholders. In Life and Personal Accident insurance, the Company consolidated its leadership in the sector by increasing its market share from 7.55% to 8.04%.
Customer Oriented Service Approach
Pınar Kuriş, General Manager of QNB Sigorta, stated that the company focuses on ensuring that customers can live comfortably today by minimizing their worries about the future. Reachingmore than 2.2 million active customers, the company created a total customer portfolio of 8 million. A 10% customer increase was achieved compared to the end of 2023. He emphasized that they continue to consolidate their leadership in the sectorwith more than 800 employees.
Leading Moves in Digital Transformation
In 2024, QNB Sigorta, which invested heavily in digital channels, brought its WhatsApp-based digital assistant QNBilir to a wider audience. Answering users’ questions about their policies, QNBilir reached an 85% accuracy rate with 40 thousand conversations by 20 thousand unique users at the end of 2024.
The company’s mobile application also reached 170 thousand downloads and 100 thousand registered users. Thanks to the newly added bank password login feature, users had a faster and easier experience.
Making a Difference with Innovative Projects
In 2024, QNB Sigorta launched i.deaL, the first in-house entrepreneurship program in cooperation with QNBEYOND. In this 6-week program, 5 groups and 15 employees developed their innovative projects and brought them to the finals. The projects that passed the prototype stage were evaluated by the Dragon Jury and the winners were awarded. This program, which is an indicator of the company’s innovative structure, supported its goal of developing customer-oriented solutions in the insurance sector .
Quality Life Guidance with iyihisset.com
The iyihisset.com blog, which was created to guide customers and anyone in search of a healthy life, reached 650,000 visitors in 2024. It attracted the attention of readers by offering a wide range of content such ashealth, nutrition, exercise, astrology and sustainability.
Thus, QNB Sigorta continued to be one of the most remarkable insurance companies in the sector in 2024 with its financial performance and innovative service approach.
